Foton Lovol domestic industrial machine export single largest single delivery
Foton Lovol domestic industrial machine export single largest single delivery
China Construction Machinery Information
Guide: on September 12, from Foton Lovol heavy industry in Fangzi District, it was learned that 8000 tractors and 8000 agricultural machines and tools produced by the company were delivered to Mongolia, which is also China's largest agricultural equipment export project so far. In addition, Foton Lovol heavy industry also obtained 1650 trailers from the Algerian government this year
on September 12, it was learned from Foton Lovol heavy industry in Fangzi District that 8000 tractors and 8000 agricultural machines and tools produced by the company were delivered to Mongolia, which is also China's largest agricultural equipment export project so far. In addition, Foton Lovol heavy industries also won the bidding project of 1650 tractors from the Algerian government and the order of 420 high-power tractors from Ethiopia this year. Foton Lovol heavy industries' global R & D and marketing investment is constantly reaping returns
service personnel are resident in Mongolia
on September 11, the delivery ceremony of the Mongolian export project of 8000 tractors and 8000 agricultural machines and tools of Foton Lovol heavy industry was held in Ulaanbaatar, Mongolia, which has become the largest order for a single domestic industrial machine export project so far
on February 1 this year, the procurement project of 8000 large wheel tractors in the people's Republic of Mongolia was open for bidding. This is one of the few large-scale government bidding projects in Mongolia, and Foton Lovol heavy industry won in one fell swoop
faced with the large number of projects, short delivery period and the need to assemble in Mongolia, Foton Lovol heavy industry has made detailed arrangements in product production, quality control, packaging, shipping, customs clearance, reinstallation, service, parts supply and other links. Before this delivery ceremony, nearly 4000 tractors and agricultural machines and tools were delivered to farmers and herdsmen
changjiamao, deputy general manager of Foton Lovol heavy industry, said that they would also work with the Ministry of agriculture of Mongolia to make full use of local resources, invest US $1million to establish accessories centers, set up 3 to 5 service stations, and continue to send more than 5 full-time service personnel to Mongolia to provide technical guidance, maintenance skills training and on-site services
it is understood that the Chinese and Mongolian governments agreed to use China's US $500million preferential loan to purchase tractors, agricultural machinery, harvesters and other agricultural machinery in Mongolia to promote the development of agriculture and animal husbandry in Mongolia. The smooth delivery of 8000 tractors and 8000 agricultural machinery of Foton Lovol heavy industry is the first implementation of the project. Foton Lovol heavy industries also signed a cooperation agreement with the Ministry of agriculture of Mongolia for the second batch of projects in Mongolia. The value of the project is $12million, including 200 tractors, even if both sides are colored steel plates and harvesters made of non combustible grade a steel plates
build an international R & D platform
from a small machinery manufacturing workshop, it has become an industry leading enterprise with a sales revenue of more than 16 billion yuan and a brand value of 17.736 billion yuan. From a single business to a large industrial equipment manufacturing enterprise with engineering machinery, agricultural equipment, vehicles, engines and core parts as its main business, Foton Lovol heavy industries has benefited from the breakthrough of its independent technological innovation
in order to improve the R & D and innovation ability of the enterprise, Foton Lovol heavy industry spends about 3% of its sales revenue every year on R & D with huge industrial development space. In recent years, the enterprise has invested more than 2billion yuan in R & D and innovation, and launched a large number of high-end new products such as the domestic independent maximum feeding harvester Lovol Gushen gn60, Lovol Gushen 7-line corn harvester, Lovol p2304-k power shift tractor and so on
wangguimin, chairman and general manager of Foton Lovol heavy industry, introduced that although Foton Lovol heavy industry has been exploring technological innovation in recent years, the technological innovation of agricultural equipment industry is facing more severe challenges when the overall level of domestic agricultural equipment is still far behind that of developed countries in the world. In this case, Foton Lovol heavy industries has set up R & D centers overseas to develop and upgrade products by using the world's advanced technology, high-end talents and information resources, and expand the frontier of independent innovation overseas
it is understood that Foton Lovol heavy industries has started the construction of international R & D platforms since 2010. At present, it has successfully built a global R & D system with European technology center and Japanese technology center as high-end platforms. Form a "four in one" technological innovation system in Europe, Japan, Tianjin and Shandong. Since the overseas R & D center was put into operation, it has provided important support in technology, brand, market, management and high-end talents. It has made significant progress in tractor power shift within a short time. Lovol p2304-k power shift tractor with international advanced level and completely independent intellectual property rights has been successfully developed, which has achieved a new breakthrough in the technology of the domestic tractor industry
according to Wang Guimin, relying on overseas R & D centers, Foton Lovol heavy industry will further improve the innovation system. Through the exchange of domestic and foreign technical personnel, sending domestic R & D personnel abroad for training and learning, it will drive its own talents with overseas talents, improve the R & D level of domestic personnel, synchronize its own R & D with overseas R & D, and ensure that R & D is synchronized with the world
fruitful global marketing results
after obtaining the export project of 8000 tractors from Mongolia, Foton Lovol heavy industry once again achieved an overseas breakthrough and won the bidding project of 1650 tractors from the Algerian government. In April this year, it successfully won the order of 420 high-power tractors from Ethiopia, becoming the most globally competitive Chinese machinery and equipment manufacturing enterprise
in recent years, Foton Lovol heavy industry has taken channel construction as the key to breaking through the overseas market. By setting up overseas offices, KD factories, subsidiaries, regional operation centers and distribution centers, it has deeply cultivated the overseas target markets, specially formulated incentive measures for new channel development when seeking elongation, and encouraged business personnel to develop new sales channels by means of domestic and foreign exhibitions, business meetings and so on. At the same time, in order to ensure that while exporting products, perfect services are also exported to the local area, Foton Lovol heavy industry also focuses on carrying out after-sales service and user training relying on the dealer network
at present, Foton Lovol heavy industries has established more than 300 channels in more than 120 countries and regions around the world. The construction of parts center libraries in strategic markets such as Brazil and Iran has been completed, and a "five in one" global marketing network covering the global target markets of 2 experimental formulas has basically formed, including sales, service, parts supply, user training and information feedback
Chang Jiamao introduced that under the sluggish environment of domestic mechanical and electrical products export, Foton Lovol heavy industries' overseas business rose against the trend. In this month, Foton Lovol heavy industries' overseas business achieved sales of about 25000 units, including about 21000 Lovol tractors. Leading technologies go abroad and build R & D centers overseas; Marketing services at the back go out and build a global marketing service network. Foton Lovol heavy industry has gradually stepped out of a development mode of "new two ends out" for technology research and development and marketing services, providing a new model for Chinese enterprises to "go out" to participate in global competition
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