Opportunities and challenges coexist for the hotte

Opportunities and challenges coexist for commercial printing enterprises to enter the packaging market

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core tip: "opportunities are usually accompanied by challenges". This sentence can be used to describe those commercial printing enterprises who want to enter the packaging market. Facing the increasingly meager profits of traditional commercial printing, some worried people began to seek potential markets with richer profits and fields without too much competitive pressure. Packaging printing is a choice

[China Packaging News] opportunities are usually accompanied by challenges. This sentence is most appropriate to describe those commercial printing enterprises who want to enter the packaging market. Faced with the increasingly meager profits of traditional commercial printing, some worried people open 1. Regularly check the screws in the jaw to seek a potential market with richer profits and areas without too much competitive pressure. Packaging printing is a choice

it is really a big challenge for commercial printing enterprises to enter the packaging market. In terms of business sources, since packaging runs through the whole supply chain of products, product manufacturers generally do not easily change packaging suppliers in order to avoid unnecessary risks. In terms of basic conditions, although both business and packaging printing are inseparable from printing, they adopt different methods and operation concepts. For example, before entering, commercial printing enterprises need to understand the differences in equipment, processes and printing materials required for folding carton and flexible packaging printing, and consider whether they can use existing offset printing or digital printing equipment to improve production capacity

then, for commercial printing enterprises, how to find the entry point into the field of packaging and printing? Kevin karstedt, CEO of karstedt partners product and packaging consulting company, shared some of his views

develop on existing equipment

many commercial printing enterprises want to use their existing printing equipment for packaging printing. Is this feasible? The answer is yes, or maybe. Kevin karstedt, CEO of karstedt partners product and packaging consulting company, said:

talking: now many commercial printing enterprises have printing equipment with a size of 40 inches or larger to meet the printing needs of customers for various substrate materials. These equipment can also meet the basic needs of packaging and printing. Some commercial printing enterprises also have die-cutting equipment for making brochures, and they can also use these production capacities to complete the production of folding cartons

in karstedt's view, the obstacle that restricts commercial printing enterprises from entering the field of packaging and printing may lie in their inherent concepts. The production of folding cartons is usually completed by traditional printing enterprises, and commercial printing enterprises often think that they lack business sources. In fact, they can't get orders from large enterprises such as Kraft, but they may get orders from local macaroni or cheese manufacturers. In other words, small brand manufacturers are business opportunities for commercial printing enterprises. Since you can print sales leaflets, reports and business cards for the enterprises you serve, why not print packaging for them? Providing customers with one-stop services from commercial printing to packaging printing may be the opportunity for commercial printing and packaging printing to work together

according to the experiments of international research institutions, karstedt also suggested that commercial printing enterprises can gradually transition to packaging and printing. They can first form partners with local small packaging enterprises to assist them in some post press work, such as folding cartons or pasting cartons, until they have enough business volume, and then carry out packaging and printing business on a large scale. In addition, commercial printing enterprises should be good at applying the professional knowledge of digital printing equipment and make use of the variable characteristics of digital printing to provide customers with more value-added services

start from easier fields

flexible packaging is a relatively complex technical field, which needs to be completed by printing service providers with professional packaging background. In contrast, the carton packaging field is easier to enter. Karstedt makes a vivid analogy for this: the printing machines used by the two are completely different, like a car and a tank. Although both have internal combustion engines, their limits are different

at present, digital printing machines specially designed for folding cartons have appeared in the market, such as HP indigo 30000, which does not need to be prepared before starting up, and can minimize waste. Its 75 cm printing format can help printing enterprises meet the changing needs of customers

convey the advantages of digital printing technology to customers

generally speaking, the packaging printing business has the characteristics of large number of prints and many printing batches. Considering the production cost, it is more suitable to use offset printing or gravure printing. Nowadays, affected by the economic environment, the single batch printing volume is getting smaller and smaller, and the printing frequency is getting higher and higher, which makes the packaging processing enterprises feel more and more pressure

the pressure of traditional packaging enterprises also provides new application opportunities for digital printing technology. When entering the field of packaging and printing, commercial printing enterprises should be good at using the advantages of digital printing to meet the growing needs of customers for delivery diversity, regular and seasonal redesign, sales store activities, promotional advertising and customized products

in terms of design ability, the current demand of brand sellers is more inclined to creative and efficient product packaging design, which creates conditions for the development of digital printing technology in the packaging field. Commercial printing enterprises need to train their sales teams for a long time, and then persuade customers of the advantages of digital printing before they can expand their business

in a word, packaging is a very dynamic industry, and its huge potential can bring new opportunities for digital printing. As stedt said, Kar load return oil flows through the oil return port through C1: This is not an easy area to enter, but if it can be done, it will become a new source of income

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